Joni Willberg
I began my career as a hairstylist in 2005. Since then, I have worked in many areas of hairdressing and also as an educator in the industry.
I have always been interested in cutting hair and how its texture, growth patterns and different cutting techniques affect the result. It matters to me that a hairstyle suits the person wearing it and works in everyday life.
When it comes to colour, I prefer natural, soft shades. A good colour complements the client’s features and personal style. I value a polished, timeless result that still looks good as the hair grows.
Men’s haircuts are one of my strongest areas of expertise. I pay particular attention to facial features, head shape, hair texture and growth patterns. A well-planned haircut keeps its shape for as long as possible and is easy to style at home. I’m always happy to show clients how to style their hair and which products they actually need.
What I especially enjoy about my work is that every client and every head of hair is different. I don’t believe the same solution works for everyone.
From me to you.
The idea for W Club began with wanting to create a place where I would enjoy being a client myself.
I wanted to create something different from a traditional salon. A modern hair lounge combining the comfort of a living room, a welcoming space and high-quality service. Somewhere you can feel at ease, unwind and enjoy a little time for yourself.
At W Club, every appointment is given plenty of time. I want us to be able to plan and work calmly, without feeling that the next client is already waiting at the door.
To me, service is about more than cutting or colouring hair. The experience is completed by an elegant setting, good refreshments, a relaxed atmosphere and, above all, making sure the client feels comfortable.
Although I approach my work with precision and ambition, I want the atmosphere to feel pleasant and welcoming.
What matters most to me is that clients can come as they are, feel that their expectations have been met, and leave satisfied - both with their hair and with the whole experience.
Services
Cuts+
Colour+
Highlights & multi-tonal colour+
Glossing (add-on)+
Wash & blow-dry+
Olaplex / Simplex treatments+
Pre-lightening & clarifying wash+
Glossing and Olaplex / Simplex treatments are add-on services. Please check booking availability online.